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Project 3
Mood Board, Logo Design, Color Schemes, Brand guidelines, Packaging, Photography, Menu Design, Store branding, Website and social media Campaigns
Salt & Caramel
The Overview
Salt and Caramel Cafe was one of our latest addition to the capital motion portfolio. The idea was to create one of its kind coffee shop chain in Abu Dhabi. A relaxed destination cafe where families & friends can enjoy delicious coffee and treats during timeless moments. Overall and all-day coffee and breakfast spot.
We were building a brand here so we need to start everything from scratch. It was planned to have a straight forward simple name-based logo and more appealing bright color schemes to make the brand stand out.
The Case Study
Visual Architecture & Delivery
